99 Keys

Compton, Los Angeles County, CA · b. 1999 · FARA Records

99 Keys (Isaiah Turner, b. 14 September 1999) is the youngest of the three and the one who grew up already fluent in the tools the older two had to learn were even missing — direct-to-fan platforms, transparent streaming data, the early language of artist-owned rights infrastructure. He watched 96 Grand's old-deal stories and Trace's itemised receipts and asked the obvious next question: why wait to be paid at all, when the technology to pay an artist the moment a song is heard already exists? He became the group's forward-facing voice — less interested in relitigating the old system than in building past it.

He came up believing ownership shouldn't be something you fight a label for after the fact — it should be built into the song from the first play. That conviction became the group's third act: not just naming the old exploitation, but describing the system that replaces it. His influences run the newer wave of ownership-minded, direct-to-fan rap artists and the broader conscious-rap tradition of imagining a fairer system rather than only naming the old one — a technologist's optimism inside a West Coast rap frame.

On stage he's the group's youngest energy and its clearest eye on what comes next — less angry than 96 Grand, less forensic than Trace, more interested in the blueprint than the grievance. Confident rather than cocky. His stage name is his birth year plus the group's central image — the key nobody used to hand artists — and he's the one who pushed hardest for the “Tokenise” half of the title. Forward-facing, confident, optimistic.